Relora promotes weight loss....................................................................................................London, Paris & New York

Research shows that people - particularly women - tend to eat more under increased pressure.

One of the main ways stress contributes to weight gain is by increasing your appetite. In particular it produces cravings for high-fat and high-carbohydrate foods, which provide your body with an instant energy boost. The hormone Cortisol which is released when we're stressed stimulates the appetite and promotes fat/carbohydrate conversion into glucose - the aim being to boost your energy reserves for the 'fight or flight' response.

This fight or flight response was appropriate for our ancestors who, when faced by dinosaurs or sabre toothed tigers, had a simple decision to make either run of fight. However, the stress we typically experience in modern life - sitting in a traffic jam or problems at work - does not require this extra energy. Our lifestyles are predominantly sedentary. We consume extra calories because our bodies think we need them but they are not actually being used. The result - weight gain.

All forms of stress produce the same physiological consequences. This includes environmental stress (heat, cold and noise, etc.), chemical stress (pollution, drugs, etc.), physical stress (illness, trauma, infection, etc.), psychological stress (worry, fear, etc.), and biochemical stress (nutritional deficiencies, refined sugar consumption, etc.).

It’s not just the amount of food we eat that can be altered by anxiety. The types of foods we choose is also affected. In a study by Dr. Elissa Epel and colleagues at University of California, San Francisco, women who had the strongest reactions to cortisol chose more sweet foods during times of stress. Researchers believe women tend to seek out sugary foods or those high in carbohydrates because carbohydrates boost levels of a brain chemical that provides a calming effect.

In fact, a study conducted in Finland ( 2006) found that women under stress often eat fatty foods, including sausages, hamburgers, pizza and chocolate more often than eaters who were unaffected by stress. Those women who were identified as stress-driven eaters had higher body mass indices (a measure that combines your weight and height) than those who were not.

It's no co-incidence that the reported increase in stress we all face has been mirrored by the increase in the number of people who are overweight. It's estimated that nearly half the U.K. population is either overweight or obese. As well as being unsightly being overweight directly increases the risk of cancer according to a recently published report ( October 2007) by the World Cancer Research Fund

Unlike other products Relora's effectivess in promoting weight loss has officially been recognised and it's received a patent licence in the U.S. (Patent number US 6,582,735, relates to the use of Relora™ for weight loss associated with stress and a stress-related condition known as "metabolic syndrome." and was granted in September 2004. The importance of receiving a patent cannot be overstated, it allows us to make specific claims regarding weight loss. We are not aware of ANY other product that has such a patent and therefore any claims made by other weight loss products should be treated with sceptism.)

Relora promotes weight loss through its demonstrable reduction in Cortisol levels

A two-week regimen of Relora caused a significant (P = 0.003) increase in salivary DHEA (227%) and a significant (P = 0.01) decrease in morning salivary cortisol levels (37%).

Given that stress causes weight problems, which in turn cause health problems Relora™ and its ability to promote relaxation as well as reducing Cortisol levels are particularly welcome.